Six Keys to Effective Global Sales Training Design
The biopharmaceutical sales representative detailing physicians in New York faces a very different environment from his colleagues in London or Tokyo. Though they all may work for the same multinational company selling the same brand for similar indications, the languages, regulatory issues, physician relationships, and competing brands they deal with could be wildly diverse. Cost-effectively designing a coordinated sales training program for these reps can be extremely difficult. This paper looks at the challenges of designing a global sales training program and offers tips on making the design process more efficient and effective.
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