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Identify the gaps that exist between the knowledge and skills.

Market Access IQ


MAIQ is a diagnostic tool designed to identify the gaps that exist between the knowledge and skills of those in customer-facing roles and the knowledge and skills that are critical for winning in today’s market.

The healthcare landscape has undergone vast changes in the past few years.  Your team’s knowledge of the evolution of the business of medicine will impact your ability to be competitive in the marketplace.

Syneos Health Learning Solutions (Syneos Health Learning Solutions) provides a diagnostic solution called Market Access IQ (MAIQ). The MAIQ Assessment is a way to evaluate your team’s understanding of the healthcare marketplace.

Three versions have been developed

  • Primary Care MAIQ Assessment
  • Speciality MAIQ Assessment
  • Account Manager MAIQ Assessment

Each includes subjective and objective questions to evaluate the team’s confidence in discussing and knowledge of the latest industry topics and trends.

The assessment results provide insight into current competence and confidence in key topics that determine the performance of your customer-facing teams.

The final deliverable of the MAIQ Assessment is a report that identifies training priorities and trends in the team’s development.

Online Assessment

Three versions available:

  • Primary Care MAIQ
  • Specialty MAIQ
  • Account Manager MAIQ

50-100 pre-selected questions
30-45 minutes to complete


  • Initial communications
  • Reminder e-mails
  • Weekly status updates


  • Individual results report
  • National, regional, and district-level summary results reports


  • Recommendations for live and/or virtual training