Elevating Market Access Intelligence The Impact on Training Customer-Facing Teams and Managers
Recent trends in access and reimbursement have resulted in a complex environment in which to discuss and promote pharma and biotech products. And the trends we witnessed five years ago are different from the trends that are impacting the market today. Pharma and biotech companies have recognized that this complex market requires more than just basic training on market access for customerfacing resources. It requires new roles or changes to the responsibilities of existing roles to take an account-focused approach to customers. But how do individuals in these roles need to approach their customers? And, importantly for training professionals, what’s the best way to prepare them for successful customer engagement?
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