case-study

BioScience and BioPharmaceutiinVentiv Company Enhances Medical Affairs Group Capability on a Global Scale

Our Client’s Medical Affairs professionals across countries and cultures are more effectively partnering with KOLs, payers, policymakers, and advocacy groups as a result of a collaborative inVentiv and inVentiv Health global training intervention.

1 BUSINESS NEED

Our client’s Medical Affairs group wanted to enhance the ability of its customer-facing team members to effectively partner with KOLs, payers, policymakers, and advocacy groups and support brand sustainment & in some cases launch readiness efforts.

3 OUTCOME

Our client has expressed great excitement about the training solutions, particularly the sales information guide, which will serve as a valuable library of selling resources
and tools for the field team.

2 THE SOLUTION

Worked with Regional Leads to Identify Training Needs for Each Group

Each region had differences in audience sophistication, target customers, and training need. Identifying these differences was key to building solutions that worked for each region.

Developed Workshop Materials in Collaboration with inVentiv Health Subject Matter Experts

We collaborated with inVentiv Health’s Medical consultants to create realistic customer profiles for activities, compose real-world examples, and develop content that would resonate with medical affairs professionals.

Delivered Region-Specific Training Across the Globe for Varied MA Audiences

Our facilitators crossed the globe to expertly deliver interactive training to both experienced and novice medical affairs professionals from a variety of countries and cultures.