Learning Lab Improves Account Planning for Market Access Teams.
A field-based market access team was not consistently approaching account management, ultimately inhibiting volume growth in the rapidly changing payer world. inVentiv developed an Account Manager Learning Lab to address the issues.
1 BUSINESS NEED
A field-based market access team (national and regional account managers) was not consistently approaching account management, ultimately inhibiting volume growth in a rapidly changing payer world.
A measureable improvement in the account planning processes was achieved within three months.
2 THE SOLUTION
Subject Matter Expert Session
Provides a comprehensive review of emerging market access trends
Applies content and account insights to create an actionable, customized account presentation
Tie Back to the Business
Incorporates feedback from internal and consulting experts into the account plan